Hoist by his own Petard 2.0

D'oh!

The Next Web Conference was held in Amsterdam last Friday (June 1). The organizers had a last minute speaker back-out: Plazes CEO Felix Petersen emailed them the day before the conference to say that he couldn’t make it because they were dealing with bugs on their new product, and that his “9 month old daughter has become sick.”

The problem, though, is that Peterson didn’t stay home to work on their product and take care of his daughter. He was actually attending a competing conference, Reboot, in Copenhagen.

How was this discovered? The Next Web guys used Petersen’s own Plazes, a service which shows where users are at any given time. Peterson’s Plazes account clearly showed him in Copenhagen at Reboot on June 1, drinking wine and beer, listening to music, and enjoying “incredible conversations.” “Reboot just rocks,” he writes.

TechCrunch: Plazes CEO Busted By His Own Product