Hulu means “butt” in both Indonesian and Malay. But that’s nothing compared to Swahili, which 80 million or so people speak in sub-Saharan Africa. In Swahili, Hulu means, among other things, both “cease” and “desist.” See hereTechCrunch: Hulu Translates To “Cease” and “Desist” in Swahili. Oops.as well. Given the litigious nature of online video, that is some serious irony.
30 August 2007
Adventures in branding
Hulu.com, NBC and News Corp's new joint-venture video sharing site, might have been named a little better.
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