When the going gets weird, the weird turn pro. - Hunter S. Thompson

30 August 2007

Adventures in branding

Hulu.com, NBC and News Corp's new joint-venture video sharing site, might have been named a little better.
Hulu means “butt” in both Indonesian and Malay. But that’s nothing compared to Swahili, which 80 million or so people speak in sub-Saharan Africa. In Swahili, Hulu means, among other things, both “cease” and “desist.” See here as well. Given the litigious nature of online video, that is some serious irony.
TechCrunch: Hulu Translates To “Cease” and “Desist” in Swahili. Oops.

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