Hulu means “butt” in both Indonesian and Malay. But that’s nothing compared to Swahili, which 80 million or so people speak in sub-Saharan Africa. In Swahili, Hulu means, among other things, both “cease” and “desist.” See here as well. Given the litigious nature of online video, that is some serious irony.TechCrunch: Hulu Translates To “Cease” and “Desist” in Swahili. Oops.
When the going gets weird, the weird turn pro. - Hunter S. Thompson
30 August 2007
Adventures in branding
Hulu.com, NBC and News Corp's new joint-venture video sharing site, might have been named a little better.