One ring to rule them all

In his weekly technology column, the New York Times' David Pogue describes the incredibly innovative web-based telephone management service, GrandCentral:

Millions of people have more than one phone number these days — home, work, cellular, hotel room, vacation home, yacht — and with great complexity comes great hassle. You have to check multiple answering machines. You miss calls when people try to reach you on your cell when you’re at home (or the other way around). You send around e-mail messages at work that say, “On Thursday from 5 to 8:30, I’ll be on my cell; for the rest of the weekend, call me at home.”

And when you switch your job, cellphone carrier or home city, you have to notify everyone you know that you have new phone numbers.

A new service called GrandCentral, now in its final weeks of public beta testing, solves all of these problems. It’s a rather brilliant melding of cellphone and the Internet.

Its motto, “One number for life,” pretty much says it all. At GrandCentral.com, you choose a new, single, unified phone number (more on this in a moment). You hand it out to everyone you know, instructing them to delete all your old numbers from their Rolodexes.

From now on, whenever somebody dials your new uninumber, all of your phones ring simultaneously, like something out of “The Lawnmower Man.”

GrandCentral