After a year of courtship, Harlequin, the leading publisher of romance novels, has entered into not a marriage, exactly, but what a Harlequin heroine would call a meaningful relationship with Nascar, the stock-car racing association.In Harlequin-Nascar Romance, Hearts Race (New York Times, Feb 19, 2007)
Last year, with Nascar’s approval, Harlequin successfully published three Nascar-theme books, including one in which the heroine, an ex-kindergarten teacher, falls in love with a Nascar driver after first being hit by his car and then driving his enormous motor coach from race to race. The company is now embarking on a 16-book paperback series, all of which will have Nascar settings, and the first and last will feature cameo appearances by Carl Edwards, a real-life Nascar driver who has consulted with the author, Nancy Warren, to help create a suitable fictional representation of himself. [Mr. Edwards finished 23rd in the Daytona 500 on Sunday.]
There's more than one way to finish "in the money."