He's lent his name and star power to a line of simple, well-designed sneakers and clothes that are being sold exclusively by the Steve and Barry's (no relation) chain.
The flagship sneaker, the Starbury One, costs about $15 a pair. And he's planning to wear them on the basketball court next season.
Slate has full coverage. Excerpt:
The Starbury line is available only at the up-and-coming cheapo apparel retailer Steve & Barry's. Steve & Barry's started with a single store at the University of Pennsylvania in 1985, expanded to other college campuses, and then to malls. Today, there are about 130 stores, with six opening in August and September alone... Steven Shore and Barry Prevor have managed to undercut Wal-Mart and Target by scoring great deals from landlords at crappy malls, buying directly from overseas, and offering only house brands. The result: absurdly low prices. Walk through the aisles and you'll shake your head in disbelief: polo shirts, rugby shirts, hats, university T-shirts, bulky hooded sweatshirts, jeans and khakis, shorts, warm-up jackets, all for less than $10. You could clothe your family for a year for $100. If Steve & Barry can figure out how to make a few pennies on each sale, they can certainly figure out how to make sure Marbury gets a penny or two.Marbury vs. Madison Avenue (Slate)
This morning, the Manhattan Mall was generally empty--except for the line of 75 people queuing up outside Steve & Barry's to get a look at the shoes, which had arrived earlier this month. Inside, many were frustrated by the lack of selection and the two-pair-per-person limit. But that didn't stop them from loading up on Starbury apparel--T-shirts and varsity jackets, jeans, satiny warm-up jackets and baggy shorts, basketball jerseys--all for a tiny fraction of what similar products would cost at Niketown or at the New York Knicks' online store. Meanwhile, foot traffic at the Foot Locker one floor down was nonexistent.