Say it isn't so

Uh-oh:

Know someone who loves gadgets and can't wait to buy the newest model? Chances are you would describe them as assertive and a strong leader -- and possibly arrogant, according a U.S. research.

An online study evaluating the characteristics of 25,000 American adults found avid technology consumers tended to score highly in personality traits such as leadership, dynamism and assertiveness -- but low in modesty.

Reuters: Gadget buyers seen as assertive, even arrogant