When the going gets weird, the weird turn pro. - Hunter S. Thompson

16 July 2007

Barbie Girls

Mattel’s virtual world Barbie Girls hit the 3 million user mark in its first 60 days and is growing at the rate of 50,000 new users a day, according to a report from the Scientific American.

To put that in perspective, Second Life took 3 years to get to 1 million registered users. At its current growth rate, Barbie Girls should pass the number of Second Life registered users between November and January based on Second Life’s existing growth rate. Barbie Girls would also pass World of Warcraft around the same time as well.
TechCrunch: Could Barbie Girls Become The Largest Virtual World?

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