When the going gets weird, the weird turn pro. - Hunter S. Thompson

03 July 2007

Thank you, come again!

Originally uploaded by rdr07.
As a promotional stunt for the upcoming Simpsons movie (nifty site, by the way) about a dozen 7-11s around the country have been temporarily transformed into Kwik-E-Marts:
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.


Other recent examples of reverse product placement include Bertie Bott's Every Flavor Beans, which spun out of the Harry Potter books and movies, and Bubba Gump Shrimp Co. restaurants, which opened after the movie "Forrest Gump."
"Who needs the Kwik-E-Mart?" - AP story on 7-11/Kwik-E-Mart stunt


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