I've seen some questionable branding decisions in my time, but this one is pretty prime.
The name of the frequent flyer program for Greece's Olympic Airlines?
"Icarus."
Okay, points for having a sense of humor. But really, naming your frequent flyer program after the guy whose wax-coated wings melted when he flew too close to the sun, causing him to plummet earthwards and drown in the sea...
They've just named their frequent flyer program after history's first human air transport casualty.
Is no one teaching the children mythology these days?
In Greece?
(Hat tip: alert enrevanche reader and spouse Carrie)
29 August 2005
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