If you’re an aggregator “harnessing collective intelligence”, what are you aggregating? If it’s data and information, you’re competing with just about everything–Google searches, reference docs both online and printed, the majority of tech books and articles, etc. But if you’re aggregating up the hierarchy through knowledge, and especially understanding and wisdom, you’re adding huge value to someone’s life.
If you’re in knowledge management, what exactly are you capturing and managing?
If you’re a teacher, what are you teaching? Facts and information, or practical knowledge and understanding? Are you teaching the What and the How but without the Why and the When? More importantly, what are you testing? (Not that in the US most public school teachers have a huge say in this, unfortuntately)
If you’re a tech writer, what are you writing?
When the going gets weird, the weird turn pro. - Hunter S. Thompson