When the going gets weird, the weird turn pro. - Hunter S. Thompson

09 April 2007

DoubleClick: in play

DoubleClick, the New York-based Internet advertising network, is no YouTube: It is an unsexy, revenue-producing business run by grown-ups who keep a low profile. It may also be worth more than YouTube, which Google bought for $1.65 billion: Google, Microsoft and other Internet heavyweights are reportedly willing to pay more than $2 billion for DoubleClick.

If they do, will the purchase boost the fortunes of DoubleClick's competitors? Many of the YouTube also-rans thought the larger site's purchase would increase their value in the eyes of potential acquirers. That hasn't panned out.
The DoubleClick Effect - Forbes.com

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