When the going gets weird, the weird turn pro. - Hunter S. Thompson

18 April 2007

Duct-Tape Marketing

Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

When you combine that with the cult-like obsession many people have for all things duct tape you also get a pretty good example of how something simple like the right name can do a great deal for a company, product, service, or book.

How to Change the World: The Essence of Duct Tape Marketing (Guy Kawasaki)

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