When the going gets weird, the weird turn pro. - Hunter S. Thompson

20 May 2006

33, RIP

Ah, hell. The owners of the Rolling Rock beer brand have sold out to Anheuser Busch... but tiny Latrobe Brewing Co, which has been putting out Rolling Rock beer for generations, is not part of the deal. A-B will brew Rolling Rock elsewhere, and "the glass-lined tanks of Old Latrobe" will soon be empty.

From the glass-lined tanks of OLD LATROBE,
we tender this premium beer
for your enjoyment,
as a tribute to your good taste.
It comes from the mountain springs to you.

There's some Rolling Rock sitting in my fridge right now; as domestic bottled beers go, it's about my favorite. This sucks.
The departure of Rolling Rock beer from the tiny Pennsylvania town it has come to symbolize has left the future of local brewery workers — and the town's identity — in question.

The owner of the Rolling Rock brand, a U.S. subsidiary of the Belgium-based brewing giant InBev SA, announced Friday that it had sold the brand to Anheuser-Busch Cos. for $82 million.

But the Latrobe Brewing Co., which has churned out the beer since 1939, is not part of the deal. It will be sold and Anheuser-Busch will begin making Rolling Rock and Rock Green Light elsewhere in August.

Rolling Rock Sale Clouds Pa. Town's Future - Yahoo! News

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