The Final Days of Google | PBS

Back in the 1990s Bill Gates said the company that would eventually beat Microsoft probably had yet to be founded, by which he meant that Microsoft was in such a strong position that only something truly disruptive -- a whole new business -- would have a chance to unseat Redmond. Some people think the company Bill was describing back then might be Google. I don't know if that's the case or not, but it leads me to ask this question: If Google, itself, is to be eventually beaten by some other company, does THAT company yet exist? I don't think so. But unlike the scenario envisioned by Gates, I have a pretty good idea where we'll find the founders of that Google-beating start-up. I think they are working right now at Google.

I, Cringely . The Pulpit . The Final Days of Google