[Mark Urman of ThinkFilm] is now distributing “Shortbus,” an unrated movie with hard-core sex, and he says he has been shocked by the lack of resistance to it from the religious right.“They see you coming,” he said...
Well, yes, that is one (usually-intended) side effect of putting hard-core sex in a movie.
Negative Publicity Is The New Hype - New York Times, October 27 2006
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