When the going gets weird, the weird turn pro. - Hunter S. Thompson

10 December 2005


The heirs of Mexican artist Frida Kahlo have launched a line of high-end spirits using the name and likeness of the style icon, hoping to capitalize on the popularity of expensive liquor in fancy packaging.

"Tequila was her favorite drink, and she drank a lot of it," said Mara Romeo Pinedo Kahlo, a grand-niece who was an infant when Kahlo died in 1954.
Words fail me. "She drank a lot of it" is putting it rather mildly; her surviving family is cashing in on Frida's legacy by naming a superpremium tequila after a lifelong alcoholic (after a terrible accident that basically broke every bone in her body, Kahlo turned to alcohol and drugs for relief from the physical and psychological pain.)

Perhaps one day, when hard drugs are eventually legalized in this country, we can look forward to Richard Pryor-labelled cocaine, Tom Sizemore-endorsed crank, and Charlie Parker brand smack... and when it all becomes unmanageable, you can take yourself out with a Hunter S. Thompson signature 12-gauge double-barrel.

Houston Chronicle: Family to cash in on the Frida factor

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