What if some of the business world's most dearly held axioms are wrong? What if there is a better way? This is the argument Jeffrey Pfeffer and Robert Sutton, management professors at Stanford University, make in their new book, out this week, Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management. Gathering the work of psychologists, sociologists, and management experts, the authors make a compelling case that some of business's beloved truths are far from self-evident.USNews.com: Management maxims in need of a makeover
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